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Posted by Harjeet September 03, 2010 11:08

If you don’t know about Angry Birds, you may want to sell your old phone and trade in for an iPhone before the developers of the popular mobile game make a movie featuring the popular characters.

Rovio, the company behind the hit iPhone and iPad game which has been downloaded 6.5 million times, didn’t expect Angry Birds to be such a phenomenon. And now they are trying to build on their brand on a whole host of other platforms including TV shows, toys, comic books and of course a feature-length movie.

The premise of the game is to help a group of ‘angry birds’ fling catapaults at some evil pigs who have stolen their nest of eggs. It may seem ridiculous, but has been a winning game for the Finish developers who are now looking to expand.

"It doesn't make sense (to produce a slate of different games) when you have a hit of any caliber," Mikael Hed, CEO of Rovio Mobile, told Daily Variety. "When you create brand equity, to do that again would be a difficult task rather than nurture and build around what you have."

In addition to this, the game which is only currently available on Apple and Nokia is cross over to other mobile phone competitors Android, Blackberry and Palm, as well as making it’s way over to handheld consoles Nintendo DS, Sony PSP Go and eventually consoles like the PlayStation 3.

"There will be a huge concentration of games coming to smart phones," Hed said. "We hope we can be the first major franchise to come from mobile."

The expansion of the game has already begun with an animated trailer doing the rounds on YouTube which has already racked up five million views which shows the popularity of the game. So recycle your phone, buy an iPhone and prepare yourself for the Angry birds invasion!




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