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X Factor users may want to sell their old phone for cash and buy a new Nokia one because Ovi users are getting an exclusive and official app.

The app has been developed in collaboration with talkbackThames who are the company behind X Factor, the eager fans don’t have to wait long to get it on their phones because it is being released tomorrow.

If you’re wondering how an entire app could be developed around X Factor, you may be surprised at the amount of content that is available. There will be:

  • News, backstage gossip and stories
  • Exclusive video content and a photo gallery of the acts and judges
  • Exchange views with fellow fans through the rating function and social networks Facebook and Twitter
  • Editor's picks and store favourite moments
  • Competition opportunities to win The X Factor prizes

Robert Marsh, head of talkbackTHAMES digital, said: “An important part of our continuing strategy to evolve The X Factor brand is to build its presence across mutli-platforms to further enrich viewers’ enjoyment of the show.

"Phone apps are a key area of development for us when we look at the digital extension of our entertainment brands. We are always looking for new ways to deliver great content to fans, working alongside our partners such as ITV and Nokia, and The X Factor app puts all of this at their fingertips.”

If you are an X Factor fan, it might be worth recycling your used mobile and getting a Nokia smartphone.




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x factor | nokia | ovi | app | sell mobile phone for cash | recycle mobile phone





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